Did you know there is another way to do email?
A way that “mainstream” folks don’t even know about. A way that increases your pitiful open and click rate by 2x, 3x, 5x, or 10x or more?
What would that look like for you?
Your favorite guru likely doesn’t have a clue, because everybody I know is still playing by the “rules”. (Hint: they aren’t really even the right rules, they are just the ones that have been popularized by play-it-safers).
Hang with me for some math…
Let’s say that your clickthrough rate is 1 in 100. Pretty typical these days for the uninitiated. (I don’t care about open rate, I want clicks.)
And let’s say your conversion rate is also 1 in 100.
That means you have to send 10,000 emails to even hope for one sale. And if that one sale is $97, then for every 10,000 emails you send, you make $97.
Pretty pitiful if you ask me.
This is why most people say “build your list” “there’s money in the list” because they are playing by the average mailers rules and you have to have a big honking list to even hope to make any kind of scratch.
Meanwhile, there’s a whole group of folks doing 10x that without breaking a sweat.
Yes, there is a better way.
And it’s a way the “underground emailers” know that average folks using <insert the name of your favorite discount email service here> likely don’t even have a clue.
Let’s be conservative and 5x that, so now you get 5 clicks per every 100 emails. Your conversion rate stays at 1 in 100, so you now make $97 for every 2,000 emails you send.
Using the same example as above, now from your 10,000 person list you make $485 every time you send an email.
At 10x you get back $970. And so on.
How do you get this magical 5x multiplier (or more)?
I’ll tell ya, Thursday. Be there, or choose to continue to do what everyone else is doing and – at best – be average.
Lee CollinsAir Force veteran and former corporate VP, Lee Collins started marketing online in 1999. He is best known as an early pioneer of Direct Response Marketing on the Internet, but also gained recognition as the creator of Hybrid Marketing and Repeat Profit Systems. When Lee isn't helping his clients solve million-dollar marketing and systems problems, he enjoys time with his wife contemplating by a campfire, exploring a mountain or desert trail in his Jeep Gladiator, or planning their next epic BBQ roadtrip.
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