Rise and Shine and 10x Crush It. Or Some Such Nonsense.

By Lee Collins •  Updated: 06/29/16 •  4 min read
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This “Hustle and Grind 10x Crush It” meme from Colin Theriot cracks me up. He did a whole series of them, and if this one makes you smile, you should definitely check out Colin’s other memes.

Why am I sharing this?

One of the biggest problems I see is some people feel they have to “work hard” for their money. (Not my clients, they are all about integrating my automated processes, but I digress…)

Anyway, there’s nothing wrong with hard work, but most people can’t even define what it means to them to do “hard work”.

So they are basing their standard on something they have never even defined. A belief system they have adopted from their parents or school or family or friends or somewhere else and they just propagate without giving it any thought. Chances are many of those folks couldn’t give you a clear definition of what “hard work” means to them either.

Do you see what I’m getting at here?

When I tell people how easy it is to double their business, or more, it’s often very difficult for them to grasp or believe, because they have adopted the misguided ideology of hustling and grinding every single day and burning the candle at both ends.

They post memes like “While you were sleeping, I was hustling” or “rise and grind” or are constantly claiming to be “10x crushing it”.

That’s nice.

Me: “Hey buddy, how you doing?”
Him: “Keeping busy, ya know… grinding it all out.”

Are you being of service to people? Are you creating more time or money freedom? Busy isn’t a viable metric. It’s certainly not a badge of honor. Running in circles is being busy.

Yes, sometimes I put in an all-nighter. I don’t know an entrepreneur who doesn’t.

But it’s not constantly grinding every day from dawn to dark, using energy drinks to stay awake and keep going like these folks who wear such nonsense like a badge of honor, all the while resenting every single minute. But they do it because it’s what they were taught they had to do to “make it”.

Let me ask you this…

What would it be like for you to have systems working for you in your business so you don’t have to hustle and grind for 20 hours per day, every day?

Here’s what a day is normally like for me: I usually work a few hours per day, make or take a few calls, and every weekend for me is a 3-day weekend.

“But Lee, entrepreneurs don’t do weekends.”

What an absolute load of horse shit. Who told you that? Who made that rule? The successful ones do – sometimes they even call Tuesday a “weekend”. Successful entrepreneurs make their own rules.

I see people working for hours on end, and they still, in their own words either “still got nothing accomplished” or can’t even tell you what they did. All those hours very often creates no new money and no new time freedom, so what’s the point?

I like to think of it like this…

If you just spent the past 10 hours grinding and have nothing to show for it, well… I can take a long nap and net the same results. Or I can build a cigar box guitar. Or maybe take a drive.

No judgment if you want to constantly hustle and grind and “work hard” for your money. I prefer to automate most of what I do, and enjoy life while my systems work hard for me.

Then I make phone calls at my convenience to close the sale.

Or I enjoy time with my clients on the phone, helping them achieve their goals and automating their businesses, so they too can have the time freedom they crave, while their business works for them. And they just show up as the “talent” when needed.

Here’s the thing…

Whether you “hustle and 10x grind and crush it”, or let your business automation do all that hard work for you…

Keep in mind the money still spends the same.

I just have more time to enjoy it.

Lee Collins

Lee Collins is a former Air Force Network Systems Engineer and Fortune 500 Corporate VP - who is best known as an early pioneer of Direct Response Marketing on the Internet. He has over 24+ years experience running operations for multiple multi-million dollar marketing, software, SEO, financial, and business coaching companies. When Lee isn't helping his private clients solve big (and small) marketing and operations problems, Lee is most likely heading up into the mountains in his fully-equipped Jeep Gladiator. Or just gone fishing.