Case Study: Global SEO Training Company

By Lee Collins •  Updated: 05/27/19 •  1 min read
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The Challenge:

After the founders split, the company was bleeding money and needed a turn-around FAST. They had also lost the confidence of customers and affiliate partners.


The Strategy:

The company had a vast amount of assets but had split their focus away from SEO in too many directions. As a result sales were low, about 3% conversions. We re-focused to their core strength, and built out their back-end Repeat Profit Systems, and implemented an aggressive strategy to improve conversions and restore confidence.


The Results:

In less than 2 months we increased the company’s conversions by 1%, and their monthly earnings by over $20,000. This put the company on a path to recover, and also re-gaining trust among their customers and affiliate partners. After 19 months together we helped create over $750,000 in additional repeatable earnings, putting the company into a profitable position.

Lee Collins

Air Force veteran and former corporate VP, Lee Collins is best known as an early pioneer of Direct Response Marketing on the Internet. Since 1999, Lee has parlayed his experience into his Top-Down Consulting Framework to help thousands of clients build and optimize their "Repeat Profit" marketing systems resulting in more sales, more profit and most importantly – more freedom from their business with less stress, and without the typical overwhelm and frustration. When Lee isn't helping clients solve marketing and systems problems, he enjoys time with his wife contemplating by a campfire, exploring a mountain or desert trail in his Jeep Gladiator, or planning their next epic BBQ roadtrip.

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