The Challenge:
A company of craftsman-grade deck builders, pricing was top of spectrum and they were often underbid in their area. They also had a custom deck sealer they wanted to sell more online.
The Strategy:
The first thing we addressed was selling the deck sealer product in an innovative new way, through a consolidated “online portal” type of website we created. This served two purposes: make more product sales and also create authority web presence for the group of builders.
The Results:
Within 3 months the deck sealer was making enough sales to offset any lost contracts, but we also positioned the company as an authority for high-quality craftsman decks for discerning clients. With this new positioning, even though they were almost always the most expensive bid, after 6 months they were winning 27% more contracts than before our work together, and their online product sales were adding more to their bottom line than their services sales.
Lee Collins
Air Force veteran and former corporate VP, Lee Collins started marketing online in 1999. He is best known as an early pioneer of Direct Response Marketing on the Internet, but also gained recognition as the creator of Hybrid Marketing and Repeat Profit Systems. When Lee isn't helping his clients solve million-dollar marketing and systems problems, he enjoys time with his wife contemplating by a campfire, exploring a mountain or desert trail in his Jeep Gladiator, or planning their next epic BBQ roadtrip.
Use these small report ideas to pull new buyers into your sales funnel and then turn these little $7 tripwire sales into $47, $97 or even up to $1000 customers!
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