Case Study: Craftsman Deck Builder

By Lee Collins •  Updated: 05/27/19 •  1 min read
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The Challenge:

A company of craftsman-grade deck builders, pricing was top of spectrum and they were often underbid in their area. They also had a custom deck sealer they wanted to sell more online.


The Strategy:

The first thing we addressed was selling the deck sealer product in an innovative new way, through a consolidated “online portal” type of website we created. This served two purposes: make more product sales and also create authority web presence for the group of builders.


The Results:

Within 3 months the deck sealer was making enough sales to offset any lost contracts, but we also positioned the company as an authority for high-quality craftsman decks for discerning clients. With this new positioning, even though they were almost always the most expensive bid, after 6 months they were winning 27% more contracts than before our work together, and their online product sales were adding more to their bottom line than their services sales.

Lee Collins

Lee Collins is a former Air Force Network Systems Engineer and Fortune 500 Corporate VP - who is best known as an early pioneer of Direct Response Marketing on the Internet. He has over 24+ years experience running operations for multiple multi-million dollar marketing, software, SEO, financial, and business coaching companies. When Lee isn't helping his private clients solve big (and small) marketing and operations problems, Lee is most likely heading up into the mountains in his fully-equipped Jeep Gladiator. Or just gone fishing.

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