All the Posts


Case Study: Advertising Agency

Case Study: Advertising Agency

Case Study: How the power of story helped us grow an advertising agency over 500% during the height of the pandemic...

What is a Marketing Funnel?

What is a Marketing Funnel?

What is a marketing funnel and how that is different from a website? There are 7 main types of funnel and the key difference to remember is

Hybrid Marketing 101 Now at PREVA1L Academy

Hybrid Marketing 101 Now at PREVA1L Academy

Our powerful Hybrid Marketing 101 Audios 'ADVANCED Marketing Program' contains over 6 hours of cutting-edge secrets

Killer Copywriting Now at PREVA1L Academy

Killer Copywriting Now at PREVA1L Academy

I discovered Jeff Paul and Jim Fleck in the mid-2000's in their Killer Copywriting class. It was the best copywriting training I had taken.

How to: Write a Bio Fast

How to: Write a Bio Fast

How to write a bio fast using the Fast Bio Writing Formula. Use this in social media or your website or even on a podcast or from stage.

When a Client Says “These are Bad Leads”…

When a Client Says “These are Bad Leads”…

When helping clients with their paid advertising, at some point you will inevitably hear them say:“These are bad leads”

Money Is the Root of All Evil?

Money Is the Root of All Evil?

Have you heard ”money is the root of all evil”? Or possibly “the LOVE of money is the root of all evil”. I've heard it, but is it true?

Is Cultural Appropriation Real?

Is Cultural Appropriation Real?

We've been taught that something as innocent as a child wearing a Pocahontas outfit on Halloween is a form of cultural appropriation. Is it?

Do I Really Need to Hire a Marketing Agency?

Do I Really Need to Hire a Marketing Agency?

"If I had a proven product with a good sales record why would I need a marketing agency to help me?” These are very dangerous words.

Use the Business Hierarchy of Needs to Move Your Business Forward

Use the Business Hierarchy of Needs to Move Your Business Forward

The Business Hierarchy of Needs levels breaks down in 5 categories: Sales, Profit, Order/Optimization, Impact and Legacy.

How-To: Content Marketing Strategy

How-To: Content Marketing Strategy

Content marketing strategy seems to be a vastly misunderstood traffic strategy for the average small business person. Here's how to fix it.

The Money is in the Backend

The Money is in the Backend

They say "the money is in the backend" and tell you to build a list. Alright, you built a list. Now what? What happens next?

Case Study: Craftsman Deck Builder

Case Study: Craftsman Deck Builder

Case Study: Promotional Product Manufacturer

Case Study: Promotional Product Manufacturer

Case Study: Global SEO Training Company

Case Study: Global SEO Training Company

4 Ways to De-Stress Your Business Starting Today – Without Crystals or Incense

4 Ways to De-Stress Your Business Starting Today – Without Crystals or Incense

How to: Build an Email List

How to: Build an Email List

Twitter followers and Facebook likes are great, but building an email list is the most important thing you can do for your business.

Finding a Mentor, Coach, or Accountability Partner

Finding a Mentor, Coach, or Accountability Partner

When you want a killer strategy for success you should find yourself a mentor, coach, or accountability partner.

Here’s What I Do… My Marketing Life

Here’s What I Do… My Marketing Life

The Humble Reality of Real-World Experience

The Humble Reality of Real-World Experience

Marketing vs Advertising vs Sales

Marketing vs Advertising vs Sales

People normally just say "marketing" but has nobody ever explained the difference to you between marketing vs advertising vs sales?

I Sell Hopes and Dreams – Kinda Like Batman Without the Tights or Cape

I Sell Hopes and Dreams – Kinda Like Batman Without the Tights or Cape

Do You Know Your “WHO” (Who Is YOUR Starving Crowd?)

Do You Know Your “WHO” (Who Is YOUR Starving Crowd?)

Marketing and Religion – Your 5-Point Strategy for Success

Marketing and Religion – Your 5-Point Strategy for Success

Bushcraft, Fire-Building and Business?

Bushcraft, Fire-Building and Business?

I’m Not a Greedy Person is a Horrible Thing to Say

I’m Not a Greedy Person is a Horrible Thing to Say

Every Business Needs These 5 Things

Every Business Needs These 5 Things

Marketing Automation and The Funnel of No Escape

Marketing Automation and The Funnel of No Escape

7 List Poisons Killing Your Email Delivery

7 List Poisons Killing Your Email Delivery

Your Inner Game is not your problem

Your Inner Game is not your problem

Pssssst... it's NOT your Inner Game that's the problem. This is the real problem... your mindset about these false beliefs

3 Simple Ways to Eliminate the Tire Kickers

3 Simple Ways to Eliminate the Tire Kickers

Automated Follow-Ups Make the Next Step a No-Brainer

Automated Follow-Ups Make the Next Step a No-Brainer

Write from the heart and other myths (Chakra Copy)

Write from the heart and other myths (Chakra Copy)

These Are NOT the Numbers You Seek

These Are NOT the Numbers You Seek

Are You Spreading Light or Darkness to the World?

Are You Spreading Light or Darkness to the World?

When a Sales Funnel Goes Completely Wrong

When a Sales Funnel Goes Completely Wrong

Last month, I offered to help someone up with a sales funnel who had been taken advantage of by a “proven, reputable funnel expert”...

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Are You Focused on Selling a Better Mousetrap?

Tommy Used to Work on the Docks

Tommy Used to Work on the Docks

Underground Email Marketing (Not for Wimps)

Underground Email Marketing (Not for Wimps)

Easy Like Monday Morning

Easy Like Monday Morning

Giving the Dog a Bone

Giving the Dog a Bone

Do You Trust Your Success to the Lowest Bidder?

Do You Trust Your Success to the Lowest Bidder?

When I was in the military, it always struck me as odd that our equipment was (largely) manufactured by the lowest bidder on the contract.

Here’s What Happens Next…

Here’s What Happens Next…

5 Guidelines for Happier Living

5 Guidelines for Happier Living

Do You Really Know Your Customers?

Do You Really Know Your Customers?

How to Land Your Emails in the GMail Primary Tab

How to Land Your Emails in the GMail Primary Tab

About Having a Purpose and Changing Lives

About Having a Purpose and Changing Lives

What Are You Saying NO To?

What Are You Saying NO To?

All the World is a Stage…

All the World is a Stage…

Love is Not a Transactional Event

Love is Not a Transactional Event

He Pulled a Gun on Me at a Marketing Event

He Pulled a Gun on Me at a Marketing Event

You Don’t Get Many Second Chances

You Don’t Get Many Second Chances

When Everybody Wins, Everybody Loses

When Everybody Wins, Everybody Loses

This is Where We Keep All the Money

This is Where We Keep All the Money

Have You Ever Had to Hunt for Change to Eat?

Have You Ever Had to Hunt for Change to Eat?

What is Enthusiasm?

What is Enthusiasm?

The Day My Life Changed Forever

The Day My Life Changed Forever

The day my life changed forever was March 3, 2012. I had started going to a Law of Attraction Meetup in Oklahoma City 5 months earlier...

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Be the Hero of Your Own Company

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Is Opening 8 Support Tickets in an Hour a Little Crazy?

The Winn Dixie Story

The Winn Dixie Story

How to Write a Killer Ad in 11 Steps

How to Write a Killer Ad in 11 Steps

Here’s how you write a killer ad in 11 easy steps, and of course this is a Hybrid Marketing strategy so it works online or offline.

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Sell Them What They Want, Give Them What They Need

15 Reasons Why Direct Mail is Better Than Selling Online

15 Reasons Why Direct Mail is Better Than Selling Online

Here are some of my thoughts about Direct Mail and why it is better than selling online – send yours if you want to contribute.

Rise and Shine and 10x Crush It. Or Some Such Nonsense.

Rise and Shine and 10x Crush It. Or Some Such Nonsense.

Whose Job is it to Pick Up the Crayons?

Whose Job is it to Pick Up the Crayons?

No More Looking Over Your Shoulder

No More Looking Over Your Shoulder

Believing is Seeing

Believing is Seeing

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How Much Should I Charge for My Coaching Program?

Quick Hybrid Marketing Tip…

Quick Hybrid Marketing Tip…

I have been in Austin, TX the past couple of days talking about Hybrid Marketing to folks who are in town for Affiliate Summit.

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14 Key Points to Profitable Direct Response (Part 1)

President Obama states The Entrepreneur is THE Answer

President Obama states The Entrepreneur is THE Answer

Rockstar Platinum Live is Gonna Change My Life!

Rockstar Platinum Live is Gonna Change My Life!

Robert G Allen’s Historic First Tweet…

Robert G Allen’s Historic First Tweet…

Robert G Allen's first tweet happened on Mike Filsaime's Marketers Gone Wild Cruise 2009 and was an incredible experience!

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Partnership Couples Mobile Keyword Technology With Know-How

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There is No Recession

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How to Live the Lifestyle – Without Breaking the Bank!

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When You KNOW Something Works, Why Don’t You Just Do It?

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If I See One More Sticker That Reads…

How to NOT do Telephone Marketing With Your Customers

How to NOT do Telephone Marketing With Your Customers

Otherwise known as "The Utterly Useless and Laughably WRONG Way to Use Telephone Marketing to Followup With a Client"...

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To be you, or not to be you – that is the rhetorical question